Retail E-Commerce:Future Trends

While both the number of new Internet users in the US and the number of online buyers are only growing at single-digit rates, eMarketer estimates that online sales in 2005 increased a hefty 25%. Baby boomers and digitally literate young adults, coupled with the spread of broadband access, are changing the way people shop online—and how Web merchants market to them.

Attention: Marketers, Advertising Agencies, Retailers, Online Content Sites, Portals and Financial Analysts.

The Retail E-Commerce report tracks the trends that are invigorating B2C marketing and sales, including unprecedented consumer involvement in product comparison sites, peer opinions, social networks, discussion boards and blogs. At the same time, higher broadband penetration is empowering Web merchants to experiment with product visualization tools that give customers a greater sense of products that have traditionally only been evaluated up close in stores.


US Internet Users 14+, Online Buyers 14+ and Retail E-Commerce Sales (excluding travel), 2004-2008 (as a % of increase vs. prior year).

2004
US Internet Users 14+ 3.5%
Online Buyers 14+ 8.3%
Retail E-Commerce Sales 24.2%

2005
US Internet Users 14+ 3%
Online Buyers 14+ 7%
Retail E-Commerce Sales 20.1%

2006
US Internet Users 14+ 2.3%
Online Buyers 14+ 5.7%
Retail E-Commerce Sales 21.4%

2007
US Internet Users 14+ 1.8%
Online Buyers 14+ 5%
Retail E-Commerce Sales 20.2%

2008
US Internet Users 14+ 1.8%
Online Buyers 14+ 4.3%
Retail E-Commerce Sales 19%


Key questions the "Retail E-Commerce" report answers:
Which consumer segments are driving US retail e-commerce growth?
How are young shoppers changing e-commerce?
How are consumers and Web retailers using virtual communities to aid the buying decision process?
Which online shoppers make the greatest use of visualization tools—which product categories?
And many more...

eMarketer Reports—On-Target and Up-to-Date
The Retail E-Commerce report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed e-business decisions.